In 2015 we were invited to tender for the redesign of Tone Leisure’s website. It was a complicated pitch process, through which we had to demonstrate our understanding of Tone Leisure and its business ethos. Tone Leisure manages a diverse range of Leisure centres and facilities across Somerset and the South West of England; from ex-local authority swimming pools to state-of-the art centres, High Ropes and Golf courses. Tone needed to be able to show its diversity, whilst highlighting its common goal of providing quality, service-led fitness facilities for the entire community. We created a ‘Tone Fitness Journey’ interactive infographic on the home page, backed by an easy to navigate, responsive WordPress website. Tone Leisure’s website included: online booking, timetables, events booking and even a careers website.