In 2015 Closer won a pitch to redesign the Tone Leisure Website. The brief was quite complicated due to the fact that Tone Leisure have a widespread selection of Leisure Centres in mainly rural locations. As their buildings were often ex local authority Sports Centres, they varied in appearance and quality. We had to find a way of communicating Tone Leisure’s offering, without focussing on the physical appearance of the centres. This is how the ‘Fitness Journey’ info graphic idea was formed. You can see the info graphic in action on the Tone Leisure website.